Rises and falls in the market

I’m starting to think that media coverage of the real estate property market is more of a roller coaster ride than the market itself!  Rise. Fall. Bubble. Bust. Inflated.  Undervalued.  All topics and opinions that could appear in a single week of stories.

This week the headlines predominantly offer a more positive outlook for the market.  One report even went so far as to say that ‘upward pressure on house prices was starting to emerge.’

Yipee!!

Yes, I’m pleased but not unsurprised and I’ll keep saying it. That is, the underlying value of Sydney property will be retained across the inevitable rises and falls in the market from week to week.  The trick is not to panic and stay focussed on identifying the true value of the property.  That’s relevant advice to those buying and selling. 

For example despite the negative headlines that dominated over recent weeks we had very solid results for the month of May.  Good properties selling for good prices.

So yes, it’s undeniable that the media can impact sentiment but that’s because many people lose sight of the fact that the real estate cycle is a lot longer than the news cycle.

Next week the reports may be talking doom and gloom again but we’re already working hard and looking good to finalise an equal number of significant deals in June.